YouTube is perfect for reaching new customers and re-engaging past visitors. Whether you’re building brand awareness or driving conversions, YouTube Ads offer a dynamic platform to grow your audience.
At Emerge, we design YouTube campaigns that are effective for both acquiring new customers and retargeting users who are already familiar with your brand.
We precisely target your ideal customers based on their search patterns and interests while also using remarketing to re-engage past visitors, non-converters, and previous buyers, increasing the likelihood of conversions.
We create campaign structures that align with the customer journey, using different ad formats and targeting methods depending on whether we're raising awareness, cultivating customer consideration, or driving sales and conversions. Each stage gets a custom approach that fits your goals and audience.
Our strategy ensures your ads drive results whether you’re retargeting or reaching new customers:
Creative Optimization & A/B Testing: We continuously refine your video ads based on real-time data. Through A/B testing of different video formats, scripts, and visual elements, we identify what drives the highest engagement and conversions, making sure your ads get better over time.
Smart Bidding Strategies: We use smart bidding strategies to adjust your auction-time bids based on real-time audience signals. Whether targeting new users or retargeting leads, we adjust bids to ensure your ads reach the right audience while they watch content on YouTube.
We provide detailed insights into the performance of both your new customer acquisition and remarketing efforts, tracking key metrics such as conversions, CPV, view rates, clicks, average CPC and average impression frequency per user
1
We assess your current audience and video performance across all marketing channels you currently advertise on. This helps give us better insight in terms of what’s already working and what can be improved upon.
2
We craft or optimize YouTube campaigns with tailored ad formats and structures to target the right users at each stage of their journey partnered with the perfect ad creative.
3
Using real-time data, we refine your video ads through creative A/B testing ensuring high engagement and conversions.
4
We provide regular performance reports that offer insights on key metrics that are relevant to your business and campaign goals.
Let us help you leverage YouTube Ads to both find new customers and re-engage users who are already familiar with your brand.
Get Noticed on YouTube Ads
Let’s craft a customized roadmap to unlock the full growth potential of your Google Ads campaigns and drive your advertising success. Don’t let your competition get ahead.
Get My Free Strategy Call