Showcase Your Products to High-Intent Shoppers with Google Shopping Ads

Google Shopping Ads connect your products with high-intent shoppers right in search results, driving increased visibility and sales. Capture customer interest at the exact moment they’re ready to buy.

How We Optimize Google Shopping Campaigns

At Emerge, we specialize in creating high-performing Google Shopping campaigns that are tailored to your specific business goals.

Product Feed Optimization

We start by ensuring your product feed is set up correctly and fully optimized. From clear product titles to detailed descriptions, we make sure every aspect of your feed is designed to capture user attention and rank high within the shopping feed

Smart Bidding Strategies

We use advanced bidding strategies that focus on maximizing return on ad spend (ROAS) by adjusting bids dynamically based on real-time data

Advanced Campaign Segmentation

We go beyond basic setups by leveraging advanced campaign strategies tailored to your business needs. Whether it's segmenting campaigns by product categories, margins, or price points.

Product Feed Management – Your Store’s Backbone

We don’t just run your ads—we help you manage and optimize your product feed to ensure every product is positioned for success in your Google Shopping campaigns. A clean, optimized product feed is essential for driving visibility and conversions. We make sure your feed is accurate, comprehensive, and updated in real time to reflect the latest information about your products.

Here’s how we optimize your Shopping feed

Data Accuracy: We regularly audit your feed to ensure that product information, prices, and inventory are always up to date

Feed Customization: We tailor your feed by adding high-value keywords to titles and descriptions, increasing your chances of ranking higher in Shopping results

Product Categorization: Our team ensures your products are categorized correctly, helping your ads appear in relevant searches and categories

Feed Attribute Optimization: We work to include all relevant feed attributes available for your products (such as color, size, GTIN, etc.) to help boost your product’s prominence within the Google Shopping feed and improve visibility

Advanced Shopping Campaign Structures for Maximizing Profits

At Emerge, we go beyond the standard agency approach of setting up a single Shopping campaign to promote all of your SKUs. Our goal is to help you maximize profits through advanced, tailored Shopping campaign strategies. Whether you’re using Standard Shopping or Performance Max, we create highly structured campaigns that allow for optimal control and profitability.

Segmentation Strategies for Smarter Budget Allocation

Rather than treating all products equally, we segment your products based on key factors, allowing us to allocate your budget to the areas that drive the highest returns. This can include:

Product Category Segmentation

Product Price Segmentation

Margin-Based Segmentation

Product Brand Segmentation

Best-Seller Segmentation

Seasonality Segmentation

Product-Type Segmentation

Geographic Segmentation

Stock Level Segmentation

New Product Launch Segmentation

Product-Type Segmentation

Tailored Strategies for Your Unique Business Needs

The biggest advantage we bring is our ability to work closely with each client to determine which segmentation strategies make the most sense for their specific business. By analyzing factors like product performance, seasonality, and customer value, we build custom campaigns designed to maximize both sales and profitability. We ensure your budget is spent where it matters most, providing more control and better results.

Continuous Optimization for Growth

Google Shopping is not a “set it and forget it” channel. We continuously monitor your campaigns, making adjustments to bids, product groups, and feed attributes to ensure you’re always ahead of the competition

Ongoing Bid Optimization: We track performance closely and make ongoing adjustments to bids based on data, ensuring we maximize your return on every dollar spent.

Performance Reporting: Our detailed reports show which products, keywords, and audiences are driving the most sales, allowing us to refine our approach constantly.

Our Google Shopping Process

1

Audit & Review

We assess your current campaigns and product feed to understand what’s working and where improvements can be made.

2

Build or Optimize Campaigns

We build or optimize your Shopping campaigns with advanced segmentation strategies to maximize sales and profitability.

3

Continuous Optimization

Using real-time data, we adjust bids and campaign settings to ensure your budget is allocated efficiently.

4

Ongoing Reporting

We provide regular updates on campaign performance, helping you make informed decisions that can improve results across all marketing channels.

Ready to Boost Your Ecommerce Sales?

Let us help you optimize your Google Shopping Ads for greater visibility and higher sales. Our proven methods will help you scale your ecommerce business and maximize profits.

Start Selling More with Google Shopping Ads

Ready to Drive Profitable Growth?

Let’s craft a customized roadmap to unlock the full growth potential of your Google Ads campaigns and drive your advertising success. Don’t let your competition get ahead.

Get My Free Strategy Call